Your Japan strategy needs someone who's been on the ground.
BARTOSS helps Western companies enter and grow in the Japan market. We don't just advise — we execute market entry, build local partnerships, and deliver proof of concepts before you commit.
Let's discuss your Japan plansJapan is the world's 4th largest economy. Most Western companies get it wrong.
The market is massive — but the rules are different. Pricing models that work in Europe fail here. Sales cycles are longer. Trust is built through relationships, not presentations. And the cultural gap between your headquarters and a team in Tokyo is wider than any market report will tell you.
You don't need more research. You need someone who's built partnerships with Docomo, Amazon, and Apple in the Japanese market. Someone who's launched products here, managed local teams, and learned what actually works — not from a textbook, but from a decade on the ground.
What we do
Japan Market Entry & Growth
We lead your Japan expansion — from market validation and partner acquisition to go-to-market execution. Whether you're entering Japan or fixing an underperforming Japan operation, we deliver outcomes, not reports.
Learn more →AI/ML Business Integration
Practical AI adoption for your business. We build working proof of concepts, optimize AI costs, and plan your transition — tailored to your risk appetite and timeline.
Learn more →Track record
We've done this before.
DAZN — Japan Launch
Launched a sports streaming service in Japan from scratch. Built the partnership network — Docomo, Amazon, Apple, AU, Japan Cable TV Association — that made it successful.
Rakuten — Team Reorganization
Managed and restructured a 70-person product and engineering organization. Developers, DevOps, PMs, QA, mobile — reorganized for faster, higher-quality delivery.
Indeed Japan — AI Product Optimization
Product managed an AI-driven job matching service. Optimized commercial products for the Japan market.
Why BARTOSS
What makes us different.
We execute, not just advise.
Every engagement produces a working proof of concept or validated plan. If the PoC fails, you've saved months of investment. If it succeeds, you have evidence to move forward.
10+ years in Japan. European roots.
We understand both sides from the inside. We've lived the cultural gaps, language barriers, and business differences that trip up most expansions.
AI-native operations.
We use AI throughout our delivery, operating at the speed and quality of a team twice our size.
Thinking about Japan? Let's talk.
A 15-minute conversation will tell us both if there's a fit. No pitch, no pressure — just an honest assessment of your situation.
Book a 15-minute call